Digital Marketing Excellence
Growth strategies and
high-quality lead generation for measurable business results.
Expertise Showcase
Delve into my successful
Digital Marketing & Sales growth strategies.
Lead Generation
Innovative blueprint for high-quality
lead acquisition and conversion.
Campaign Optimization
Data-driven approaches to enhance campaign performance and efficiency.
Process Improvement
Streamlined processes for measurable results and business growth.
Project Management
Expertise in managing digital projects with cutting-edge solutions.
Data Analysis
Leveraging data insights to boost customer engagement and
develop optimal strategies.
Sales Pipeline
Proficiency in crafting optimal sales pipelines to drive efficiency and maximize conversion rates.
Academic Curriculum
My scholastic journey began with studies in Aeronautical Sciences at FUMEC University in Brazil, where I developed strong analytical and problem-solving skills.
Building on this foundation, I advanced my education in New Zealand, completing the New Zealand Certificate in English Language (Level 5) at ICL Education Group.
Currently, I am pursuing a Master of Business Informatics (MBI) at ICL Graduate Business School, focusing on the intersection of IT and business strategies, which aligns closely with my career interests in digital marketing, data analytics, and technology-driven solutions.
Work Experience
Digital Marketing
In roles like Head of Paid Media at Proesc, I developed data-driven digital strategies, focusing on cost-effective lead generation and high-performance campaigns, as well as implemented at eureciclo paid search strategies. At Nytt Concept, I managed paid media across platforms, optimising real-time metrics using tools like Google Data Studio to drive impactful marketing outcomes.
Project Management
Uncover my
Career path
Find out the skills and experiences that shaped my journey in Digital Marketing & Sales.
I bring a well-rounded expertise in digital marketing, sales, CRM, e-commerce, and project management, developed across diverse industries.
My experience spans crafting data-driven marketing strategies, enhancing sales pipelines through consultative frameworks, optimizing customer relationships with CRM insights, and refining e-commerce user experiences for higher engagement.
With a strong foundation in Agile methodologies, I manage projects with precision and adaptability, consistently delivering impactful results.
Sales Expertise
With Insight Sales, I applied consultative frameworks, such as SPIN Selling and GPCTBA C&I, to improve team performance and pipeline quality. Additionally, my work in digital strategy for Colonial Prime Real Estate aligned sales efforts with customer needs, boosting lead engagement and conversion rates.
Customer Relationship Management (CRM)
Experienced in using HubSpot CRM, I managed end-to-end sales funnels, automating email campaigns, and tracking analytics. This data-driven approach allowed me to optimize processes and enhance customer experiences, increasing ROI.
E-commerce
At Nytt Concept, I enhanced the Shopify platform by improving UX/UI, creating a more intuitive shopping experience that led to higher user interaction and conversions. I also developed e-commerce websites for various niches, handling full operational and customer engagement tasks.
Applying Agile methodologies at Proesc, I used Scrum principles to guide digital projects effectively, prioritising tasks and adapting to project needs, ensuring high-quality delivery and efficient outcomes.
ITIL Service Management
As an ITSM Consultant at Insight Sales, I used ITIL and Agile methodologies to optimize customer support operations, implementing SOPs, a three-tier support system, and SLAs to improve efficiency and service quality. My efforts enhanced response times, operational workflows, and customer satisfaction.
About
Matheus Ferreira
Results-driven digital marketing and sales professional with a proven track record of generating high-quality leads, optimizing sales pipelines and processes, and enhancing customer experiences through ITIL framework implementation.
Expertise in growth marketing strategies, data analysis, CRM platforms, and paid media campaigns. Passionate about leveraging data-driven insights to exceed business objectives, foster strategic partnerships, and deliver measurable ROI.
